Projects
Half Days
A flagship retail tenant improvement for a women's outerwear brand built on a single instinct: every fixture should feel like the brand. We delivered a buildout that photographs as well as it merchandises — and a cashier desk worth a permanent place on the brand's Instagram.
About the Project
Retail you'll photograph
And shop in.
HalfDays builds a brand around joy — bright colors, playful patterns, a sense of humor about winter. The flagship had to land that voice the moment a customer walked in. Our job: build a space that makes the brand obvious without crowding the merchandise.
We coordinated custom millwork early so finishes and fixtures could merge with merchandising fixtures from day one. Color-matched display walls, a cashier station designed to be photographed, and lighting tuned for both retail mood and product accuracy. Everything coordinated against a brand-launch date the marketing team had already announced.
“The fixture is the brand. So we built the fixture like a brand asset, not a piece of joinery.”
— Project lead, Ellipsis Construction
- Custom millwork & fixtures
- Brand-color finishes
- Phot-ready cashier station
- Retail-mood lighting
- Brand-launch deadline hit
- Building-management coordination
Project Walkthrough
The Flagship
Photo Gallery
Half Days
Let's build it together
Have a project in mind? Let's talk.
Share your scope, timeline, and floor plans. We'll schedule a site visit and walk through what's realistic — no fluff, no padded estimates, just a clear path from drawings to handoff.